Lead Product Designer (UI/UX)

The opportunity

We’re building a voice AI platform that has to win in a competitive market: agent creation, testing, phone deployment, operations, analytics, billing, and developer tools. Web and WhatsApp experiences will follow where they add value.

Our go-to-market is product-led. People should be able to create an agent, try it, hear it work, and know what to do next, without needing a sales demo.

We serve everyday users and enterprises in the same product. Casual users need a short path to a working agent. Enterprises need depth: call experience, objective-based optimisation, campaign controls, workflows, costs, and APIs.

Lean too far towards consumer simplicity and we lose companies. Lean too far towards a console and we lose everyone else. Your job is to make that balance feel obvious. Web first; mobile later for monitoring and simple actions, where it actually helps.

Why this role exists

AI has made building fast. What continues to separate platforms is the experience: what people see, touch, understand, and trust. That is where your creative judgement makes the difference.

Design here starts before the screen. You’ll help define the user, the job they need to finish, and what to reveal only when they need it. The experience shapes whether someone gets value, stays, upgrades, or leaves.

We’re looking for someone creative and deeply attentive to time-to-value. Someone who pushes for simplicity while thinking through the second- and third-order effects: if we simplify this, what breaks downstream? If we hide it, who gets stuck later?

What you bring

Must have

• A track record on self-serve or product-led products where design measurably improved activation, completion, or conversion.
• Experience designing technical or operational products, such as builders, consoles, AI, communications, or fintech tools, that still felt simple to a non-expert.
• Demonstrated ability to serve multiple user personas within one coherent system, rather than two disconnected applications.
• High craft in Figma and Figma Make, plus fluency working directly with product managers and engineers on flows, states, and trade-offs.
• Accessibility built into the process, from the first concept through to implementation.

Nice to have

• Design experience with India-market, multilingual, or WhatsApp-class products.
• Experience with live interactions, operational dashboards, or interfaces with extensive logs.
• Billing, usage, and limits design that makes costs clear without feeling punitive.
• Comfort using AI tools for ideation, synthesis, or prototyping, with the judgement to evaluate their output critically.

What this role is not

• Visual-only work after the product has already become hard to use.
• Enterprise-only administration design without a thoughtful first-run experience.
• Producing mockups without owning the outcomes they’re meant to drive.

How we work

1. 01
   Product defines the why

   What needs to be built, and which objective it serves.

2. 02
   Design owns the concept

   Turn the objective into a concept note before drawing the first screen.

3. 03
   Fast iteration

   Make quick passes on look and flow, tested against the objective rather than polished in isolation.

4. 04
   High fidelity, then handoff

   Engineering builds from finished designs, with flows, states, and decisions made clear.

5. 05
   Growth closes the loop

   Use the numbers to understand what works, then refine the experience.